Content Writer

Permanent | 1-3 years of experience | Gurugram

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We’re looking for an experienced Content Writer to join our team at BondsIndia!

About the company :

Launchpad Fintech Private Limited is a technology-based startup to provide solutions in the wealth management space through the use of technology as a medium. We are engaged in the business of providing of financial services and IT Solutions. We are registered as stock broker in New Debt Segment of BSE Limited. Essentially we act under the fintech domain to serve our clients for their wealth management and advisory needs more specifically towards the fixed income asset class. We serve to offer internet-based transactions of corporate & tax saving bonds, government securities, 54EC bonds, FD & many more.

Website - https://bondsindia.com/

Job Summary:

BondsIndia is looking for a dedicated and creative content writer to work for its digital properties including blogs, articles, press releases, social media content, website, and other resources. You would be responsible on evaluating analytics to adjust content as needed, regularly updating the company's website, and promoting the company blog by pitching articles to various third-party platforms. As a content writer, you would be required to follow various content guidelines for digitally owned, outsourced and other properties.

Roles & Responsibilities:

Research industry-related topics (combining online sources, interviews, and studies).
Write clear marketing copy to promote our products/services.
Prepare well-structured drafts using Content Management Systems.
Proofread and edit blog posts before publication.
Submit work to editors for input and approval.
Coordinate with marketing and design teams to illustrate articles.
Conduct simple keyword research and use SEO guidelines to increase web traffic.
Promote content on social media.
Identify customers’ needs and gaps in our content and recommend new topics.
Ensure all-around consistency (style, fonts, images and tone).
Update website content as needed.
Managing website content calendar